CEO and Publisher Tracy C. Ertl created TitleTown Publishing as a crime survivor, law enforcement professional, and author, seeking to change lives through the impact of powerful storytelling.
Born from a wish made on Olympic ice at the 2006 Winter Olympic Games in Italy, Tracy rapidly launched TitleTown into a mainstream publishing company specializing in high-profile memoirs, survival and true crime stories. Within the first twenty-four months of business, TitleTown had an international bestseller, a Barnes & Noble bestseller, and a book on the USA Today “Top 100 Books” list. And the company’s fifth year anniversary was celebrated with a three-week run on the New York Times “Bestseller List”.
Tracy has spent a two-decade career as a 911 professional taking and supervising life-saving calls; bringing that heart-pounding relevancy and perspective into the publishing world. She is a nationally recognized law enforcement instructor specializing in crisis negotiations and active shooter incident management. Agented out of Los Angeles, Tracy works collaboratively as an editorial consultant for Beaufort Books in New York City.
When not reading or writing her blog for Psychology Today, Tracy enjoys watching newly released movies, a childhood escape that she feels was instrumental in her creative development. She loves to travel, visit and mentor her three adult children, cycle, cultivate flowers and share her faith.
Her house stories have been optioned for film and television, sold into multiple countries, and received extensive coverage through Reader’s Digest, People Magazine, the New York Times, Today Show, The View, Good Morning America, 48 Hours, CBS Early Show, and Dr. Phil to name only a few.
Associate Publisher Nora Schulz successfully owned and grew a multi-million dollar technology company for two decades before joining TitleTown Publishing as a strategic business advisor.
Nora’s areas of focus for TitleTown include product development and acquisition, financial and contract management, market share, and digital evolution.
As a process driven cornerstone of TitleTown, her passion is to support the house mission to publish fascinating and inspiring stories.
When not reading a book or more per day, Nora enjoys the adrenaline rush of freshwater fishing on the lake outside the home she shares with her husband and son. She keeps active running her dogs, traveling, landscaping, and entertaining friends with her new love for cooking paleo/primal recipes.
Associate Publishing Specialist Karen Hughes is the heartbeat of title movement at the New York office, the daily point of contact for TitleTown staff, consultants, authors, and vendors.
She has worked with Disney, HBO, CBS, Sony, Fox, RSA, and Independent Media, cultivating and bringing a unique and powerful lens on book adaptations and acquisitions bred from an exhilarating twenty years in film and television.
As a member of the Directors Guild of America, she has worked in a variety of genres and capacities on projects including high-grossing theatrical releases; reality and television series, and most recently national and international commercial campaigns.
Her specialty is the shepherding of material from inception to completion and she brings these skills of review, compliance, research, market analysis, and social media infiltration to the daily TitleTown operations.
Originally based in Los Angeles with extensive travel for production, Karen relocated with her family to New York City. She enjoys reading, attending plays, music, museums, following popular culture trends, and is active in her community and sports.
She has focused on the latest publishing industry trends and tools, keeping the house and author clients competitive with the largest houses in the world.
Acquisitions Editor Andrew R. Ertl is a Columbia University scholar with a passion for historical, military and science fiction projects. Prior to his arrival in New York, Andrew was an active duty US Marine for six years—having been deployed to Afghanistan and Iraq. He spent his last three years of active duty in defense of US Embassies and diplomatic missions globally—including stints working with President Barak Obama’s and former Secretary of State Hillary Clinton’s personal protection details.
Andrew is an accomplished pilot, linguistically talented, and brings an energetic global outreach to the house. He sees no limitations via land, air, water, or people, unearthing some early author treasures; including Juliane Koepcke’s epic account of surviving a two mile free fall into the Amazon jungle after her jetliner was incinerated during a thunderstorm. Andrew is best known by the team for his consumption and awareness of world events and resulting potential within publishing.
During his military service, Andrew traveled the world and worked with many dignitaries including Secretary of States Clinton and Kerry, Secretary of Defense Panetta, and forged a continuing relationship with US Ambassador Eleni Kounalakis. He is an advocate for the less fortunate, working in pantries and organizing numerous events including Toys for Tots. When not focusing on his studies, Andrew searches for potential TitleTown acquisitions, travels to historically significant locations, experiments with international cuisine, studies languages, and is an avid runner.